Who this is for: Product teams briefing an accurate and useful update explanation.
What to prepare
- The exact earlier statement and where it appeared.
- The approved corrected fact and scope.
- Any required action and the updated source destination.
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Create a 30-second correction notice for a fictional update announcement that incorrectly described saved views as shared. Open with “Correction to the saved-view announcement.” Quote or accurately paraphrase the prior claim only as needed to identify it. State the verified correction plainly: the supplied release supports personal views, not team-shared views. Show the correct interface state and keep the personal scope visible. Explain any approved action for people who relied on the earlier statement; if none is required, obtain owner confirmation before saying so. Do not hide the correction in a generic progress recap or imply the original claim was accurate at the time unless evidence supports that history. End with the corrected release-note destination and the clear current scope. Use calm, direct motion that prioritizes reading over celebration.
Make it your own
- Prior statement
- Identify the inaccurate claim without changing its meaning.
- Corrected fact
- Use the approved current wording and relevant conditions.
- Audience action
- State only the confirmed consequence or next step.
Make the reference clear
Name the affected announcement or feature so viewers can connect the correction to what they saw. A vague “small clarification” may fail to identify a consequential error. Preserve an internal record of the earlier asset and the correction.
Adapt to a date, route or eligibility error
Keep the same three-part structure: previous statement, correct fact, action. If a deadline changed, distinguish an actual schedule change from an inaccurate earlier announcement. Do not rewrite history to make the mistake less visible.
Repair the publication footprint
Update the original page, video or surrounding copy where possible, and identify other active uses. A new correction asset alone may not reach everyone who encounters the old one. Recheck the corrected final file against the approved fact.
Review checklist
- The affected prior announcement is identifiable.
- The correction is explicit and accurately scoped.
- Any no-action statement has owner confirmation.
- Active copies of the inaccurate claim are included in the repair plan.