Who this is for: Motion producers writing precise creative and educational briefs.
What to prepare
- Outgoing and incoming compositions
- One object with the same meaning in both scenes
- Exact cut point and matched screen coordinates
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Plan a 15-second two-scene study connecting SCENE_A to SCENE_B through PERSISTENT_OBJECT. The object must retain the same identity and meaning. Specify its matched silhouette, screen position, size and orientation at CUT_INSTANT. Keep these properties stable across the cut unless an explicitly labeled change is part of the explanation. Establish the object in the outgoing scene and give viewers enough context to recognize it. Cut at the supplied moment into the new composition with the object in its matched state. Introduce NEW_CONTEXT after the cut through clear surrounding labels or a restrained reveal. Do not use the matched shape to imply that unrelated subjects are the same thing. Hold the incoming composition long enough to explain the relationship. Compare the last frame before the cut with the first frame after it, then inspect real-time playback for a jump or accidental reversal. If matching requires distorting the object, choose a simpler cut or another anchor. No new factual relationship should be invented for the transition.
Make it your own
- SCENE_A and SCENE_B
- Describe the approved outgoing and incoming compositions, their relationship and what changes around the persistent object.
- PERSISTENT_OBJECT
- Identify one supplied object whose meaning is unchanged.
- MATCHED_STATE
- Specify silhouette, position, size and orientation at the join.
- CUT_INSTANT
- Name the exact intended moment or event for the cut.
- NEW_CONTEXT
- Explain what changes around the anchor and how viewers learn it.
Fill a continuity study
An illustrative open square first frames a question and then occupies the same position within a wider diagram. The square remains an editorial frame in both scenes. After the cut, new labels explain the diagram; the transition does not claim the question literally became a physical object.
Adapt the anchor
A persistent marker can connect abstract route views, while a stable label can connect two explanatory layouts. If the object must change scale, introduce that change after the cut and retain another orientation cue. Matching every property is less useful than preserving the intended meaning.
Correct a false match
If the silhouette is similar but represents a different subject, use an explicit comparison label or abandon the match. If the cut reverses travel direction, revise the camera view. If the object visibly jumps, compare the paired frames and correct coordinates before adding blur or another effect.
Review checklist
- The anchor means the same thing in both scenes.
- Matched properties are specified and inspected.
- New context becomes clear after the cut.
- No distortion is used to force continuity.