Who this is for: Motion producers writing precise creative and educational briefs.
What to prepare
- Two dated ranked lists with values if relevant
- Stable item identifiers
- Approved tie and missing-item policies
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Create a 30-second ranking comparison between STATE_A and STATE_B. Show the date or state label for each list. Use persistent ITEM_IDS and visible names so each item retains its identity while moving. Define TIE_RULE before the animation; do not invent a rank order for equal values or missing records. Establish the first complete list and hold it. Announce the second state before moving items. Use restrained paths and stagger ambiguous crossings so names do not overlap into unreadable combinations. Keep a small reference to the first state if necessary to explain the movement. If values are supplied, display them separately from rank and preserve their units. Finish on the complete second list with its state label and source. State only the ordering change supported by the inputs. A move from third to first does not by itself establish how much the underlying quantity changed. Clearly label fictional rankings and identify new, removed or unranked items instead of making them silently appear or disappear.
Make it your own
- STATE_A and STATE_B
- Provide the two exact dated orders and their definitions.
- ITEM_IDS
- Use stable identities independent of position.
- TIE_RULE
- Specify shared ranks or an approved secondary ordering.
- VALUE_DISPLAY
- State whether quantities accompany ranks and with which units.
Use a trackable sample
An illustrative list changes from North, East, West to West, North, East. Give each name a persistent marker and move the whole name-marker group. The lesson is the ordering change; without supplied quantities, do not claim that West doubled its output.
Adapt crossings and ties
For many simultaneous crossings, use two still lists with connectors or emphasize one changed item at a time. If two items tie, show the approved equal-rank treatment and hold it long enough to read. A visually neat unique order is not a reason to erase a tie.
Correct identity loss
If labels fade out during movement, keep them attached or use a clear before-and-after comparison. If a new item materializes inside the ranking, label it as new or newly included. If the date changes only after the move, move the date cue earlier so the change has context.
Review checklist
- Names stay attached to stable identities.
- Both states have visible labels.
- Ties and missing items follow supplied rules.
- Rank movement is not overstated as quantity change.