Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- Shape specimen and bounding box
- Geometric center guides
- Proposed offset and target viewing size
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Compare an illustrative triangle centered by its bounding box with a modest proposed optical adjustment. Keep the shape unchanged and label both states. The purpose is to support a visual decision in this composition, not to establish a mathematical correction applicable to every shape.
Scene-by-scene storyboard
18-second planning sequence · illustrative copy and visual direction
- 01
0–4s
Show geometric centering
Place the triangle on visible horizontal and vertical center guides.
On screen:Geometric center
- 02
4–9s
Inspect visual weight
Hold the centered shape and outline its bounding box without moving it.
On screen:Does the visible weight feel centered in this frame?
- 03
9–14s
Test a proposed adjustment
Move the same shape by the supplied small offset; retain the original center guide.
On screen:Proposed optical adjustment: [offset]
- 04
14–18s
Compare the states
Show labeled original and adjusted specimens in matched frames.
On screen:Compare at the intended playback size.
Make it your own
- SHAPE_SPECIMEN
- Choose a shape whose visual weight invites comparison.
- GEOMETRIC_CENTER
- Record the exact box and center reference.
- PROPOSED_OFFSET
- State the direction and amount being tested, not an assumed correct value.
Keep the comparison honest
Do not change shape size, color or frame dimensions between states. Record the proposed offset and why it was tested. An apparent imbalance can come from the surrounding composition, not only the shape, so include the actual neighboring content in a later review.
Retiming and aspect-ratio adaptation
Eighteen seconds is a planning duration. For 30 seconds, use 0–6, 6–14, 14–22 and 22–30 seconds. Keep the final comparison long enough for a deliberate judgment. Revisit the offset in a portrait composition rather than carrying it over as a fixed brand constant.
Decide from the specimen
Ask reviewers which state better fits the intended composition and record their reason. If the adjustment is too small to inspect, use a review overlay or magnified inset rather than exaggerating the production offset. Keep the mathematical guide and the creative decision separate in the handoff.
Review checklist
- The geometric center is explicit.
- Only the proposed offset changes between samples.
- The adjustment is labeled as a design decision.
- The final comparison uses matched frames and scale.