Who this is for: Launch teams planning a specific communication asset and its production handoff.
What to prepare
- A verified workflow trigger
- One supported product action
- The actual downstream handoff
- Matching example assets
Scene-by-scene storyboard
30-second planning sequence · illustrative copy and visual direction
- 01
0–5s
Show the trigger
Introduce an illustrative draft that has reached the review stage.
On screen:The draft is ready for a decision.
- 02
5–10s
Define the product's role
Show the supplied review record and the same draft identifier.
On screen:Bring the review into a visible record.
- 03
10–18s
Demonstrate the supported action
Use verified states to request or record review, preserving the actual role.
On screen:Follow the approved review step.
- 04
18–24s
Inspect the result
Hold the supplied status and any next-owner information.
On screen:Check the recorded state.
- 05
24–27s
Name the downstream handoff
Show a neutral labeled destination for the next verified step without inventing automation.
On screen:Continue with the next supported step.
- 06
27–30s
Close on fit
Display approved identity and current availability.
On screen:Explore this workflow and current access.
Make it your own
- Trigger
- Name the event that makes the product relevant.
- Product boundary
- State which step the product actually performs.
- Handoff
- Distinguish manual continuation from verified integration.
Define the entry point
The draft-review example is illustrative. Its purpose is to identify the moment the product becomes relevant, not to claim that it manages creation, review and publication automatically.
Write the trigger as an observable event. A vague trigger such as needing productivity does not explain where the product fits.
Adapt the boundaries
For a 60-second version, explain one prerequisite and a consequential downstream decision. For a 15-second version, retain the trigger, supported action and result while leaving detailed handoff instructions to a guide.
If the downstream step is manual, show it as a manual handoff. A connecting arrow should not silently claim an integration.
Prepare the source map
Assign an evidence source to the trigger, product action and result. The surrounding process may be illustrated, but the product's behavior must come from supplied facts.
Review whether the closing line expands the scope beyond the chosen workflow. Replace a universal platform claim with the specific task shown.
Review checklist
- The entry point is concrete.
- The product's scope is bounded.
- The next step does not imply unsupported automation.
- The same example object remains traceable.