Who this is for: Launch teams planning a specific communication asset and its production handoff.
What to prepare
- A target presentation size for review
- One supplied product task
- Readable close-up assets
- Short approved copy
Scene-by-scene storyboard
30-second planning sequence · illustrative copy and visual direction
- 01
0–5s
State one idea
Show a large short line with a quiet background.
On screen:Know who takes the next step.
- 02
5–10s
Orient the product
Show a tight supplied crop that retains the request title and relevant field.
On screen:One request, in context.
- 03
10–18s
Demonstrate one action
Use approved states to assign the owner while keeping other controls quiet.
On screen:Choose the owner.
- 04
18–25s
Hold readable evidence
Keep the same request and owner visible with minimal supporting text.
On screen:The next owner stays visible.
- 05
25–30s
Close simply
Show approved identity, a short availability line and one next action.
On screen:Coming soon. Join the waitlist.
Make it your own
- Primary message
- Use one concise supported statement.
- Crop anchor
- Retain the object or task identity.
- Review size
- Inspect the actual intended presentation, not only an enlarged preview.
Reduce simultaneous information
The illustrative assignment task uses one text line and one product focus at a time. It does not require every navigation label or decorative device frame to remain visible.
Choose a crop that preserves the task's meaning. Removing context can make a larger label readable while making the action less understandable.
Adapt the composition
For a 15-second version, combine the opening and orientation while retaining a result hold. For a 60-second version, add context in separate scenes rather than crowding the existing ones.
Move secondary explanation to accompanying page copy or a related guide. Keep any condition necessary to interpret the product claim inside the film.
Inspect at the real size
Review the actual encoded asset at the intended display size. Zooming a preview to a large monitor does not establish small-screen readability.
Check that platform overlays or player controls do not cover the important action or closing copy in the actual presentation. This template does not prescribe platform dimensions or guarantee compliance.
Review checklist
- Each scene has one leading message.
- Crops retain task context.
- The final artifact is reviewed at the intended size.
- Important conditions remain visible.