Who this is for: Launch teams planning a specific communication asset and its production handoff.
What to prepare
- Approved factual product description
- One verified demonstration
- Current release facts
- Approved media information destination
Scene-by-scene storyboard
30-second planning sequence · illustrative copy and visual direction
- 01
0–5s
Identify the product
Show the fictional name Example Queue with a plain request-assignment description; replace it with approved identity in production.
On screen:Example Queue: a visible request handoff.
- 02
5–12s
Describe the concrete job
Show illustrative request R-005, Sample draft review, with Owner: Unassigned, using supplied equivalent states for a real production.
On screen:A request needs its next reviewer.
- 03
12–20s
Show the bounded behavior
Show the verified assignment path for the same request, then hold Owner: Example reviewer. Do not imply automatic approval.
On screen:Assign a reviewer and inspect the saved owner.
- 04
20–26s
State availability precisely
Display approved status, timing and eligibility only where verified.
On screen:Illustrative release status: waitlist.
- 05
26–30s
Provide the factual follow-up
Show the actual media-information destination or approved contact reference.
On screen:Read the approved product fact sheet.
Make it your own
- Product description
- Use a plain approved definition.
- Release facts
- Include only verified timing, scope and eligibility.
- Media destination
- Use an actual approved resource or contact reference.
Separate description from promotion
The illustrative structure deliberately avoids a fictional company history, customer list or market statistic. The useful asset is a clear explanation of what the product does and who can access it.
If a factual claim needs a source beyond the demonstration, include that source in the press packet and keep the film's wording within it.
Filled illustrative fact card: product, Example Queue; job, assigning the next reviewer to an existing request; input, request R-005 in a configured workspace; demonstrated output, the saved owner field; excluded claim, automatic review decisions; sample release state, waitlist. The media destination is supplied by the publisher rather than invented here. Replace the card as one consistent set so the description, demonstration and availability cannot drift apart.
Adapt the briefing
A 60-second version can explain one important limitation or technical distinction. A 15-second version should retain identity, task and current status, with details in the accompanying material.
Use exact product names and definitions consistently. A more dramatic synonym may change the category or imply a capability the product does not offer.
Prepare a reusable packet
Supply approved stills, exact copy, current facts and the real follow-up destination. Mark illustrative scenes clearly so they are not mistaken for customer evidence.
Review dates and availability immediately before release. Do not assume that a previously approved press statement remains current after a launch change.
Review checklist
- The description is factual and specific.
- Illustrative material is clearly identified.
- Availability facts are current.
- No contact, statistic or customer evidence is fabricated.