Who this is for: Product teams planning a concise interface-led launch film.
What to prepare
- A verified product action with matching starting and resulting screens
- An approved product name and logo
- A current availability statement
- One real destination for the closing action
Scene-by-scene storyboard
30-second planning sequence · illustrative copy and visual direction
- 01
0–5s
Recognize the problem
Show an illustrative request titled 'Review the draft' with no owner. Keep the request title and empty owner field visible in a quiet composition.
On screen:Who takes the next step?
Sound direction: Optional restrained background music; the question must remain understandable silently.
- 02
5–10s
Introduce the product context
Reveal the supplied product interface around the same request. Show the approved product name in a separate identity area without covering the task.
On screen:A visible handoff starts here.
- 03
10–18s
Demonstrate the action
Use the supplied owner-selection and assignment states. Highlight one relevant control, preserve the request title and avoid additional moving feature cards.
On screen:Choose the next owner.
- 04
18–25s
Hold the evidence
Hold the supplied assigned state with the same request and selected owner readable. Use the actual status label supplied by the product team.
On screen:The owner stays visible with the request.
- 05
25–30s
Offer the next step
Show the approved product identity and verified availability. For a waitlist destination, retain an explicit coming-soon status.
On screen:Coming soon. Join the waitlist.
Make it your own
- Example object
- Replace the request with one real type of object your product handles.
- Action and result
- Use verified behavior and matching before-and-after states.
- Closing status
- Replace the illustrative waitlist copy only with the product's actual availability and supported action.
What this template is designed to show
The worked example is fictional and illustrative. It demonstrates assignment visibility for one request. It does not prove that work is completed faster, that every request is captured or that the right person always accepts the task.
Replace the example with your actual supplied workflow while preserving the logic: a recognizable unresolved state, one supported action and a result the viewer can inspect. The opening claim must change if the evidence changes.
Adapt the runtime and viewing context
The intervals total 30 seconds and are a starting production plan. If the interface requires more context, move to a 60-second outline and spend the added time on prerequisites or explanation. A 15-second cut should remove the separate introduction and simplify copy while preserving a visible result and honest closing status.
For a small-screen version, crop around the request and relevant field rather than keeping a large device frame. Retain one orientation anchor during every crop change. If the product requires a role or permission to assign, add that condition in the action scene.
Prepare assets and review the resulting sequence
Supply matched screens, exact owner and status labels, approved identity files and the current destination. Mark prototypes as prototypes and use approved example data. A missing confirmation is a dependency, not an invitation to invent one.
During storyboard review, check continuity without music or narration. During final review, inspect the actual encoded file and confirm that the owner and closing status can be read. Those are checks to perform; this template is not a claim that a video has already been generated or tested.
Review checklist
- All five scenes remain contiguous and total the chosen duration.
- The example object and owner remain consistent.
- The proof supports the specific opening promise.
- No invented success metric or customer claim appears.
- The closing status matches the destination.