Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- Reader question and approved claim
- Dataset, units, period and inclusion definition
- Source record and chart assets
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Use one fixed-scale chart to answer one question. Establish scope before the marks, reveal the complete comparison before interpretation and keep the source attached. The example counts completed practice pieces and does not establish quality, speed or causation.
Scene-by-scene storyboard
30-second planning sequence · illustrative copy and visual direction
- 01
0–4s
Ask the question
Show the question above an empty plotting region.
On screen:Which workshop completed the most practice pieces?
- 02
4–9s
Define the scope
Show three workshop labels and a fixed 0–24 pieces scale.
On screen:Illustrative data • one fictional week • completed pieces
- 03
9–18s
Reveal the values
Grow North 18, East 12 and West 24 bars from a shared zero baseline; keep labels fixed.
On screen:North 18 • East 12 • West 24
- 04
18–24s
Interpret the finding
Highlight West with a keyline while keeping the other bars visible.
On screen:West has the largest count in this example.
- 05
24–30s
Hold evidence and source
Keep all bars, units, definition and source-status note still.
On screen:Illustrative workshop dataset • counts do not describe quality.
Make it your own
- QUESTION
- State one answerable comparison question.
- VALUES and DEFINITION
- Supply matching quantities and what each counts.
- SOURCE and SCOPE
- Identify provenance, population and period.
- INTERPRETATION
- Use a conclusion no stronger than the evidence.
Replace the example responsibly
For real data, provide the exact source location and check that all categories use the same period and inclusion rule. Replace the illustrative-data label only when the values are genuinely sourced. If the question concerns efficiency, counts alone are insufficient; request the relevant denominator or change the question.
Adapt the chart without changing meaning
A horizontal arrangement can support longer category names. A dot plot may offer a quieter comparison, but preserve the common scale and direct values. For a 15-second cutdown, reduce the number of categories with an explicit scope change or move to a simpler question; do not omit the definition just to keep all bars.
Review the claim-to-chart connection
Check that the conclusion is visible in the marks and does not add a causal story. Inspect the source note at delivery size and the complete chart on the final hold. If the scale changes during growth, correct it before assessing visual polish. The plan's arithmetic is illustrative; it is not a reported business result.
Review checklist
- The question is answered by the supplied dataset.
- All values share units and definitions.
- The axis remains fixed during reveal.
- The final source and qualification remain readable.