Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- One approved composition with headline, diagram and reference note
- Intended reading order
- A still readable version of every element
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Use an illustrative headline, three-part diagram and source note. Demonstrate the crowded state briefly, state the intended order, then resolve the scene through sequential emphasis. Do not deliberately create flashes or unreadable strobing for the counterexample.
Scene-by-scene storyboard
24-second planning sequence · illustrative copy and visual direction
- 01
0–4s
Observe the crowded state
Show the same five elements with competing positions and mild simultaneous movement; label it as a study.
On screen:Crowded study: several targets compete.
- 02
4–8s
Declare the reading order
Freeze all elements and place numbered review markers by headline, diagram and note.
On screen:1 Headline • 2 Relationship • 3 Reference
- 03
8–17s
Apply sequential emphasis
Emphasize the headline first, then one diagram relationship; keep completed information still and the note readable.
On screen:One primary target at each beat.
- 04
17–24s
Inspect the resolved overview
Remove review markers and hold the completed composition without decorative motion.
On screen:The same information, with a clear order of attention.
Make it your own
- CONTENT_SET
- List all elements that remain identical in both treatments.
- READING_ORDER
- Name first, second and reference targets.
- EMPHASIS_RULE
- Choose one active motion or highlight per beat.
Map roles across time
The headline is primary during orientation, the diagram during explanation and the note during reference inspection. Supporting elements stay visible. The lesson does not require hiding everything except the target; comparison and context can remain necessary information.
Retiming the lesson
Twenty-four seconds is a planning duration. For a 30-second Animro plan, use 0–4, 4–9, 9–21 and 21–30 seconds. Add time to sequential emphasis and the final overview. For a simpler 15-second version, show fewer competing elements and preserve the clear reading-order statement.
Review observed attention
Ask a reviewer what they noticed first in each treatment and record the answer as an observation about that sample. If a corner ornament still leads attention, remove its movement. Inspect muted playback too, because an audio cue may have been directing attention more than the visual hierarchy.
Review checklist
- Both treatments contain the same information.
- The attention map identifies roles for every beat.
- Supporting context remains readable.
- The final overview is still and coherent.