Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- Approved object dimensions and units
- Source for each dimension
- Matched viewing geometry and reference unit
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Use the same scale and camera conditions for both objects. The illustrative sample compares two rectangles with widths of 2 and 3 units. It demonstrates width only; do not imply a volume or real-world performance relationship from the apparent area.
Scene-by-scene storyboard
24-second planning sequence · illustrative copy and visual direction
- 01
0–4s
Establish the reference
Show one horizontal unit segment with fixed endpoints.
On screen:Reference: 1 unit
- 02
4–10s
Place the first object
Reveal rectangle A aligned with the common left baseline and unit marks.
On screen:Illustrative A: width 2 units
- 03
10–16s
Place the second object
Reveal rectangle B on a parallel row with the same left baseline, camera and unit spacing.
On screen:Illustrative B: width 3 units
- 04
16–24s
Hold the aligned comparison
Show both objects and the reference together without zoom or perspective change.
On screen:Compare width on the same scale.
Make it your own
- OBJECT_A and OBJECT_B
- Identify the objects and exact dimensions being compared.
- REFERENCE_UNIT
- Choose a visible unit with consistent scale.
- DIMENSION_SOURCES
- Provide supporting records and any measurement limitations.
Name the dimension precisely
Width, height, area and volume are different comparisons. The sample keeps height incidental and labels only width. For real objects, provide the exact measured dimension and source, and avoid using a decorative perspective that makes the far object appear smaller.
Retiming and alternate arrangements
Twenty-four seconds is a planning duration. For 30 seconds, use 0–5, 5–12, 12–19 and 19–30 seconds. Add time to the matched final view. For a portrait composition, stack objects and retain the same reference spacing instead of scaling each independently to fill its row.
Inspect the camera and labels
Check that the reference unit has identical screen length in both views and that object labels remain attached. If one object needs a detail inset, label its separate scale explicitly. Reject a comparison where each object is individually fit to frame while the copy invites direct size judgment.
Review checklist
- The compared dimension and unit are explicit.
- Both objects share scale and viewing conditions.
- Sources support real dimensions.
- The final view does not confuse width with area or volume.