Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- Two approved font treatments and exact files
- One identical phrase with difficult glyphs
- Matched composition, movement and playback size
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Produce a controlled specimen comparison using the same sentence, background, path and total viewing conditions. Label A and B neutrally. Show each alone before a final reference comparison. Do not claim readability superiority without an actual review; the storyboard is a method for collecting observations.
Scene-by-scene storyboard
24-second planning sequence · illustrative copy and visual direction
- 01
0–4s
Declare the comparison
Show the phrase and a small list of fixed conditions.
On screen:Same copy. Same movement. Two type treatments.
- 02
4–10s
Inspect treatment A
Reveal the full phrase using treatment A, perform one bounded entrance and hold.
On screen:A: Make room for thoughtful work.
- 03
10–16s
Inspect treatment B
Repeat the identical movement and hold with treatment B in the same position.
On screen:B: Make room for thoughtful work.
- 04
16–24s
Compare settled states
Show both complete specimens in clearly labeled equal-purpose regions with no motion.
On screen:Compare letterforms, spacing and the final reading hold.
Make it your own
- SPECIMEN_COPY
- Use the same approved phrase in both treatments.
- TREATMENT_A and TREATMENT_B
- Specify font, weight, size and line breaks.
- COMPARISON_RULE
- State which property differs and which conditions remain fixed.
Build a fair specimen
Include actual punctuation, accents and difficult characters from the project. The illustrative phrase is only a starting point. Equal nominal font sizes may look different, so document the apparent-size choice and any adjustment rather than quietly favoring one treatment.
Retiming and layout variations
Twenty-four seconds is a planning duration. For 30 seconds, use 0–4, 4–12, 12–20 and 20–30 seconds. Preserve equal A/B intervals and give the final comparison more inspection time. On a narrow frame, stack the settled specimens; do not make one smaller merely to fit beside the other.
Capture observations rather than preferences alone
Use review fields for ambiguous letters, spacing, line stability, moving-state readability and final-hold readability. A comment such as “the r and n merge at compact playback” is actionable. If a candidate fails only in the footnote role, restrict that role rather than rejecting every use of the typeface.
Review checklist
- Both treatments use identical copy and movement.
- A and B receive equal standalone inspection time.
- Final labels do not imply a preferred winner.
- The compact encoded view is included in review.