Who this is for: Product teams preparing a timed storyboard for an original launch asset.
What to prepare
- A specific problem statement
- An approved concept asset
- Current waitlist wording
- Approved product identity
Scene-by-scene storyboard
15-second planning sequence · illustrative copy and visual direction
- 01
0–4s
State the task problem
Show a quiet composition with an illustrative collection of tasks, not a fake live account.
On screen:Planning the week should start with a clear view.
- 02
4–9s
Preview the direction
Display the approved concept of tasks arranged into a week with 'Concept preview' visibly attached.
On screen:A clearer planning view is taking shape.
- 03
9–12s
Introduce the product
Reveal the approved product name while the concept label remains visible.
On screen:Meet the idea behind the product.
- 04
12–15s
Invite the next step
Hold product identity and accurate availability copy.
On screen:Coming soon. Join the waitlist.
Make it your own
- Problem
- Use one recognizable task.
- Concept
- Label its actual development status.
- Next action
- Use the current waitlist or access process.
Keep status inside the story
The weekly-plan example is illustrative and represents a proposed product direction. It is not a claim that an application is available or that a video has been rendered.
A concept label should remain visible while the asset appears. Adding a disclaimer only after a polished fake interaction would not provide the same clarity.
Adapt without overpromising
For a 30-second version, add a concrete example of the planning problem and explain the intended task more fully. Do not use extra time to list speculative integrations or unsupported export features.
If a verified working screen exists, identify it accurately while keeping the public access state separate. A working internal prototype does not by itself establish general availability.
Prepare the release check
Supply exact product spelling, approved concept art and the real waitlist destination. Keep release dates out unless the responsible owner has approved them.
Before publication, compare the closing text with the destination. If the product moves into beta, revise status throughout the asset rather than changing only the link.
Review checklist
- Concept material is clearly identified.
- The sequence makes no immediate-use promise.
- No date or customer signal is invented.
- The destination supports the closing action.