Track permissions for launch-video assets

WIPO explains that online publication does not by itself place a work in the public domain, and that permissions, license conditions and applicable exceptions need to be considered. A download link alone therefore does not answer the production team's reuse question.

Record where the exact file came from, who supplied it and how it will appear. “Music from the internet” is not a useful source description. A track identifier, provider page, acquisition record and planned use give the reviewer something specific to inspect.

The following entries are fictional examples of the records to collect, not legal conclusions about any real asset.

• Product logo: supplied by the product owner; record the approved variant and any brand-use restrictions.
• Screenshot: supplied by the product team; record version, permission owner and whether third-party marks or private information remain visible.
• Music: record the exact track, license document, account or purchase record, planned edits and intended publication destinations.
• Font: record the family, source and relevant license evidence for the planned production use.
• Quoted testimonial: record the genuine wording, speaker approval and agreed context; do not treat an unapproved draft quote as publishable.
• Open-license illustration: record the exact license and version, attribution requirements and whether the planned adaptation is covered.

Creative Commons publishes distinct licenses with different conditions, including differences around attribution, adaptation and commercial use. Do not record only “Creative Commons” and assume the details are interchangeable. Use the exact license attached to the source material.

Assign a status such as evidence collected, awaiting review or cleared for the specified use. Avoid a broad “safe forever” label: a later paid campaign, localization or substantial edit may change the proposed use and require another check.

If a record is unclear, replace the asset with material whose status can be established or route the question to the appropriate rights reviewer. This worksheet organizes the evidence; it does not interpret every jurisdiction or decide whether an exception applies.

Finally, compare the register with the actual final asset. A late music replacement, stock image or partner mark can bypass an otherwise careful review. Store the final file reference with the cleared asset list so future reuse starts from the material that was actually published.