The motion library
Practical decisions, worked examples and review checklists for planning clearer product videos.
120 resources · Page 1 of 5
Guide / Product updates
Create a shared factual update story with distinct support and customer-success notes, including troubleshooting boundaries, fit questions and escalation context.
Read resourceGuide / Motion design craft
Stress-test one sentence before adding typographic emphasis. Compare alternate focal words and keep qualifications readable throughout the sequence.
Read resourceGuide / Product demos & UI
Separate camera movement, explanatory annotation and implied interaction when turning screenshots into an accurate software demonstration.
Read resourceGuide / Motion design craft
Plan a range reveal with a labeled estimate, supplied interval meaning and readable qualification, without turning uncertainty into a guaranteed outcome.
Read resourceGuide / Product updates
Build a beta-update brief with a concrete task, verified eligibility, known limits and actionable feedback instructions using a filled fictional example.
Read resourceGuide / Product updates
Use a symptom-condition-correction worksheet to explain a bug fix precisely, with bounded announcement copy and checks against unsupported reliability claims.
Read resourceGuide / Product launches
Translate brand guidance into a usable launch motion sheet with rules for type, palette, spacing and movement, plus concrete review checks.
Read resourceGuide / Product launches
Approve launch messaging with a decision log covering audience, promise, proof and availability before detailed production begins.
Read resourceGuide / Motion design craft
Use an annotated listening pass to locate masking, place effects in meaningful pauses and shape music around speech without assuming a universal loudness target.
Read resourceGuide / Product launches
Build a credible launch without testimonials using a practical evidence ladder that separates product behavior, illustrative scenarios and unproven outcomes.
Read resourceGuide / Product updates
Create a repeatable editorial format with flexible story slots, meaningful selection rules and a filled weekly example that avoids interchangeable feature montages.
Read resourceGuide / Product demos & UI
Plan a product demo video that explains its own context, prerequisites, actions and confirmation for viewers watching without a presenter.
Read resourceGuide / Motion design craft
Use a motif ledger to connect a first appearance, changed context and resolution, with an illustrative story that gives repeated shapes a purpose.
Read resourceGuide / Motion design craft
Build a multilingual specimen from approved copy, check accents and fallback changes, and record font substitutions before motion layouts are locked.
Read resourceGuide / Motion design craft
Use one fictional dataset to compare bars, lines and dots, then select the chart that answers the reader's question with clear labels and tradeoffs.
Read resourceGuide / Product launches
Compare 15-, 30- and 60-second launch outlines for one fictional product, then choose a runtime from the message and evidence you need.
Read resourceGuide / Motion design craft
Choose transitions by narrative relationship, using a decision tree and three illustrative edits for a new subject, elapsed time and continuing action.
Read resourceGuide / Motion design craft
Compare arrival, pass-through, settling and response paths for one object, then choose acceleration that communicates the intended action clearly.
Read resourceGuide / Product launches
Choose a launch message using an evidence-led worksheet that compares audience relevance, visible proof and claim boundaries before scripting.
Read resourceGuide / Product demos & UI
Use a task-selection worksheet to narrow a product demo around a viewer goal, clear prerequisites and a result the audience can actually see.
Read resourceGuide / Product demos & UI
Choose which empty, loading and recoverable error states belong in a product demo, using a worked selection plan tied to the viewer’s task.
Read resourceGuide / Motion design craft
Compare typefaces using the same phrase, frame size and movement. Build a specimen sheet that reveals weak letterforms before animation production.
Read resourceGuide / Product updates
Use a practical triage worksheet to decide which releases need motion, which work as text, and which need clearer facts before video production begins.
Read resourceGuide / Motion design craft
Resolve competing motion with an attention timeline that assigns active movement, supporting context and reading holds to a crowded composition.
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