Collect actionable feedback on a launch film

State which version is being reviewed and what decisions are open. If messaging is already approved, a new audience or promise is a scope change rather than a routine styling note. Reviewers can still raise a factual problem at any stage, but the response should identify its impact.

For an illustrative launch draft, scene 3 shows an owner selection and scene 4 shows the assigned request. The review goal is to confirm that a first-time viewer understands the handoff. Reviewers should not judge a still storyboard as though final motion or audio has already been rendered.

Record reference, observation, consequence, proposed change and owner. Keep observation separate from taste: “I cannot read the owner” is actionable even when the reviewer has no preferred animation.

• Vague: “Needs more energy.” Useful: “Scene 2 holds the opening line after its information is understood; shorten that hold and give the assignment result more inspection time.”
• Vague: “The product is unclear.” Useful: “At the transition into scene 3, the request title disappears, so I cannot tell that the selected owner belongs to the same item.”
• Vague: “Make it premium.” Useful: “The logo is surrounded by several competing moving labels; keep the mark stable and remove the unrelated labels.”
• Factual: “The script says approve, but this role can only request approval.” Action: verify the role and correct copy plus any implied UI behavior.

When one reviewer wants more detail and another wants a shorter film, identify the underlying question. If the detail is an essential condition, preserve it and cut repetition. If it serves a different audience, move it to supporting material or a separate asset.

Assign one owner to decide each conflict. A producer should not have to average contradictory instructions into a compromise that nobody requested. Record the decision and its reason beside the comment.

After changes, review the affected sequence and its neighbors. Shortening a scene may remove the setup that makes the next scene understandable. A text fix may require a new hold duration. Mark a comment resolved only when the revised draft actually addresses the identified problem.

Keep unresolved comments visible. A clean-looking review sheet with quietly discarded questions is less useful than a short list of named decisions still needed.