Who this is for: Motion producers writing precise creative and educational briefs.
What to prepare
- Three approved waypoint names and order
- Meaning of each connection
- Marker identity and route overview
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Create a 30-second conceptual route through WAYPOINT_A, WAYPOINT_B and WAYPOINT_C in the supplied order. Label the diagram as conceptual when its geometry is illustrative. Do not imply real distances, travel times or geographic locations unless those facts are supplied and approved. Establish a stable overview showing all three named waypoints and their connections. Use one persistent MARKER with a recognizable silhouette. Move it along ROUTE_DIRECTION while keeping the overview available; if the camera changes, preserve screen direction or show the turn explicitly. Pause at each waypoint long enough to read its approved explanation. Do not add branches, shortcuts or returns that change the supplied process. Finish on the complete route with the marker at the final waypoint and all labels readable. Keep the connections visible so the last scene can function as a reference. If a restrained-motion alternative is requested, replace travel with sequential highlighting in fixed views while preserving order and relationships.
Make it your own
- WAYPOINT_A, WAYPOINT_B and WAYPOINT_C
- Name three stages and supply one approved explanation for each.
- MARKER
- Specify one persistent shape and orientation cue.
- ROUTE_DIRECTION
- Define entry, travel and exit vectors across views.
- OVERVIEW
- Provide the complete conceptual map and its illustrative-status label.
Fill the abstract journey
An illustrative route can be Collect → Compare → Decide. The marker crosses three simple spaces while a small fixed map highlights its current location. The route communicates order only; it does not establish how long each stage takes or whether every real process follows one path.
Adapt a branching process
If the supplied process branches, revise the overview and label the decision before showing travel. Do not squeeze branching logic into a linear route for convenience. For a portrait treatment, use a consistent top-to-bottom path with all three direction rules reconsidered together.
Correct disorientation
If a cut makes the marker reverse direction, change the viewpoint or insert an orientation view. If the marker changes shape, restore its persistent identity. If the final scene hides earlier waypoints, return to the overview so the viewer can connect the full journey.
Review checklist
- The route uses only supplied stages and connections.
- One recognizable marker persists.
- View changes preserve or explain direction.
- The final overview retains all waypoints.