Who this is for: Motion producers writing precise creative and educational briefs.
What to prepare
- Approved before and later states
- Exact time or stage labels
- List of visible differences and omitted intermediate steps
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Plan a 15-second before-and-later sequence using STATE_A and STATE_B. Preserve a stable composition, subject scale and viewing angle so the differences can be inspected. Show TIME_A with the first state and TIME_B with the later state. Use only supplied dates, intervals or stage names; do not invent elapsed time for atmosphere. Hold STATE_A long enough to establish its important features. Use one deliberate dissolve into STATE_B, keeping labels clear rather than blending them into illegible mixed text. Introduce the later label as the new state becomes established. The dissolve should indicate a transition between supplied states, not simulate an undocumented continuous transformation. Hold the later state and identify APPROVED_DIFFERENCES without adding causes. If the intermediate process is essential to understanding, flag the omission and propose a longer explanation or an explicit “intermediate steps omitted” note. Finish with a readable later-state reference, or a labeled side-by-side comparison if the differences are subtle.
Make it your own
- STATE_A and STATE_B
- Supply two approved depictions of the same subject.
- TIME_A and TIME_B
- Use exact documented time or stage labels.
- APPROVED_DIFFERENCES
- List only changes visible or otherwise supported in the sources.
- OMISSION_NOTE
- State whether intermediate steps are intentionally absent.
Fill a stage comparison
An illustrative paper model can move from “Stage 1: folded” to “Stage 2: opened.” The two drawings share a camera view. The dissolve compares states; it does not teach the folding procedure or claim how long opening took.
Adapt subtle changes
If the difference is small, finish with a side-by-side still rather than increasing the dissolve's drama. Use a restrained annotation after the later state settles. If dates are long, put them in a stable label region with enough space for both formats.
Correct an immediate-reaction reading
If viewers think the first event instantly caused the second, strengthen the time labels and remove impact cues. If blended labels form nonsense, replace labels separately from imagery. If the process is the actual lesson, use its documented steps instead of hiding them in a dissolve.
Review checklist
- Both states depict the same approved subject.
- Time or stage labels are supplied.
- The transition does not invent an intermediate process.
- Visible differences are inspectable after the dissolve.