Who this is for: Motion producers writing precise creative and educational briefs.
What to prepare
- Approved heading, kicker and footnote
- Type hierarchy and font files
- Required qualification placement
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Plan a 15-second editorial text composition using HEADING, KICKER and FOOTNOTE exactly as supplied. Set the heading as the primary statement, the kicker as its short contextual introduction and the footnote as readable reference. Reserve all three text regions at the start, including enough height for the longest approved note. Do not treat the footnote as decorative texture. Begin with KICKER, then reveal HEADING in its final position without moving the kicker. Bring FOOTNOTE into view with the heading if it contains a necessary qualification; otherwise reveal it immediately after the heading settles. Keep the note visible for the rest of the sequence. Use spacing and scale to communicate hierarchy, with no more than one active entrance at a time. Finish on the complete lockup with no new claim or call to action. Protect the note from masks, moving ornaments and frame edges. Describe the exact line breaks and final hold in the storyboard. If the supplied note cannot fit readably, propose shorter approved wording or a separate composition instead of shrinking it until it cannot be inspected.
Make it your own
- HEADING
- One approved statement; include any claim limitation that belongs in the main line.
- KICKER
- A short context label that does not introduce a competing message.
- FOOTNOTE
- Exact definition, qualification or provenance text and whether it must accompany the claim.
- TYPE_ROLES
- Specify heading, context and reference styles with approved font files.
Set the three roles
An illustrative lockup uses kicker “Field notes,” heading “Leave room for the next idea,” and footnote “Illustrative design study.” The footnote classifies the example; it is not an invented source. For a factual heading, replace it with the actual approved provenance and necessary scope.
Adapt longer reference copy
For a two-line note, reserve its height before placing the heading. In a portrait version, reduce empty decoration and reconsider the heading break before reducing reference text. If a qualification is essential to interpretation, reveal it with the statement rather than saving it for the closing moment.
Repair hierarchy problems
If the kicker looks like part of the headline, increase the role separation through spacing or style. If the note attracts first attention because it slides across the frame, use a quiet reveal. If all three blocks compete, simplify entrances before making the main heading even larger.
Review checklist
- Each text block has a distinct role.
- Essential qualifications arrive with the claim.
- The footnote remains readable in the final view.
- No existing block moves as another appears.