Who this is for: Motion producers writing precise creative and educational briefs.
What to prepare
- Numerator, denominator and matching definitions
- Period, population and inclusion rules
- Approved share calculation and source
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Plan a 30-second proportion explanation using NUMERATOR out of DENOMINATOR. Confirm that both values use the same population, period and inclusion rules. State WHOLE_DEFINITION before revealing the highlighted share. If the inputs do not match, flag the mismatch rather than calculating a persuasive-looking percentage. Establish the complete whole as a labeled bar or group. Reveal the selected part without changing the total's size. Show the count relationship and APPROVED_SHARE together where space allows. Keep the denominator visible through the conclusion; do not zoom into the highlighted part until the total disappears. Label fictional values as illustrative and keep the source attached to real values. Use exact supplied categories and an explicit remainder label. Do not imply the remainder is failure, waste or an opposing group unless that definition is supplied. Preserve the approved rounding rule and avoid adding precision. Finish with the full composition, denominator, unit and qualification on one stable frame. Note any category overlap or exclusions that prevent the parts from forming a clean whole.
Make it your own
- NUMERATOR and DENOMINATOR
- Supply counts with identical scope and inclusion definitions.
- WHOLE_DEFINITION
- Name exactly who or what belongs in the total.
- APPROVED_SHARE
- Provide the checked calculation and display precision.
- REMAINDER_LABEL
- Describe the unhighlighted portion without inventing an evaluation.
Fill the denominator explicitly
An illustrative exercise uses 8 blue tiles out of 20 total tiles, or 40%. Keep “20 tiles total” visible while eight tiles are highlighted. The remaining twelve are simply “Other tiles”; the graphic does not establish that they are worse or incomplete.
Adapt the encoding
A stacked bar can suit a compact layout, while individual units can help teach a small count. For a large denominator, avoid drawing arbitrary icons that imply one icon equals one observation unless the mapping is stated. Keep the total and part definitions readable in either form.
Correct a changing whole
If the total shrinks when the selected part expands, lock the whole's geometry. If rounded category percentages do not total exactly as expected, show the approved rounding note rather than secretly changing a value. If categories overlap, use a different explanation instead of forcing them into exclusive slices.
Review checklist
- Numerator and denominator share the same scope.
- The whole remains visible during emphasis.
- The remainder has a neutral accurate label.
- Displayed percentages follow the approved calculation.