Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- Total and mutually compatible component counts
- Category definitions and rounding policy
- Source or illustrative-data status
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Use a single composition that preserves the total while revealing components. Do not change the denominator during emphasis or imply that overlapping categories are exclusive. The worked sample is a fictional set of 20 tiles split into 8 blue, 7 striped and 5 plain tiles.
Scene-by-scene storyboard
24-second planning sequence · illustrative copy and visual direction
- 01
0–4s
Establish the whole
Show 20 tiles in one bounded group with a visible total label.
On screen:Illustrative set: 20 tiles total
- 02
4–10s
Separate the components
Move the tiles into three nearby labeled groups while retaining the enclosing whole boundary.
On screen:Blue 8 • Striped 7 • Plain 5
- 03
10–17s
Explain the shares
Add checked shares beside counts without resizing the total boundary.
On screen:8/20 = 40% • 7/20 = 35% • 5/20 = 25%
- 04
17–24s
Recombine and hold
Return groups to one complete composition, preserving category identity and total.
On screen:20 tiles • three parts of the same whole
Make it your own
- TOTAL
- Define the complete denominator and its scope.
- COMPONENTS
- Supply named parts whose relationship to the total is checked.
- ROUNDING_NOTE
- Provide any necessary explanation for displayed percentages.
Check the denominator before drawing
The sample's counts add to 20 and its displayed percentages add to 100%. That arithmetic belongs to the fictional example. For real data, verify that categories share the same period and definition, account for exclusions and state when rounding prevents displayed shares from summing exactly.
Retiming and category adaptation
Twenty-four seconds is a planning duration. For 30 seconds, use 0–5, 5–12, 12–21 and 21–30 seconds. More time belongs to the count/share comparison and final hold. If there are many small categories, use a labeled aggregate only with approved definitions rather than quietly dropping parts.
Inspect separation and reunion
Keep the enclosing whole visible as groups move so the parts do not seem to acquire a new denominator. If a category is represented by pattern, preserve it after recombination. If values overlap or membership is nonexclusive, choose a relationship diagram instead of forcing a misleading composition chart.
Review checklist
- Components use the same defined whole.
- Counts and shares are checked.
- The total remains visible during separation.
- Patterns or labels preserve identity after recombination.