Who this is for: Motion producers writing precise creative and educational briefs.
What to prepare
- Two approved statements and their relationship
- Initial and final layout regions
- Elements that must remain as context
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Plan a 15-second two-thought composition using THOUGHT_A and THOUGHT_B. Give THOUGHT_A a complete reading hold in its primary region. Before introducing the next statement, move the completed idea once into SUPPORT_REGION and settle it there. Preserve its legibility if it remains necessary context; do not reduce it to decorative fragments. Reserve NEW_REGION as uncluttered space for THOUGHT_B. Keep that area free of departing ornaments, crossing lines and simultaneous entrances. Begin the second statement only after the spatial shift finishes. Use the relationship described by CONNECTION_NOTE to determine whether the first idea remains visible or can leave entirely. Finish with a coherent composition showing the current thought and any essential supporting context. Keep line breaks intentional and avoid continuous shrinking while the viewer reads. If the two statements are unrelated, flag that a clear scene change may be more appropriate than pretending one supports the other. No additional claim or CTA should be invented.
Make it your own
- THOUGHT_A and THOUGHT_B
- Supply complete approved statements and their intended order.
- SUPPORT_REGION
- Define where the completed idea rests and at what readable size.
- NEW_REGION
- Reserve a clean area for the next statement.
- CONNECTION_NOTE
- Explain how the first idea supports, contrasts with or leads to the second.
Fill an illustrative sequence
Use “Start with the whole” followed by “Then inspect one connection.” Move the first statement to a small fixed heading area, leaving the main field for a labeled diagram detail. The shift creates a pause and preserves orientation without a camera sweep.
Adapt the relationship
For a contrast, keep the two statements in clearly separated regions with an explicit comparison label. For a conclusion that no longer needs the setup, remove the first statement after its hold. Empty space is useful only when it clarifies the next reading target.
Correct continuous rearrangement
If the first statement keeps drifting while the second appears, finish the shift earlier. If the support copy becomes unreadable, simplify it with approval or retain a larger region. If both statements still compete, reduce simultaneous movement before changing their wording.
Review checklist
- The first thought receives a complete hold.
- The spatial shift settles before new copy appears.
- The new reading region stays clear.
- Supporting text remains meaningful and readable.