Who this is for: Product teams preparing a timed storyboard for an original launch asset.
What to prepare
- Approved previous and new identity assets
- A verified continuity statement
- A stable product task or screen
- Updated product destinations
Scene-by-scene storyboard
30-second planning sequence · illustrative copy and visual direction
- 01
0–5s
Start from recognition
Show the familiar product task with the previous approved identity briefly visible.
On screen:The product you recognize.
- 02
5–11s
Name the identity change
Replace the old identity through a controlled transition using approved marks.
On screen:A new name and visual identity.
- 03
11–18s
Preserve the product anchor
Keep the same supplied task screen while the surrounding identity changes.
On screen:The familiar task remains in view.
- 04
18–24s
Explain what changes
Display owner-approved statements about identity and any separate product changes.
On screen:Here is what is changing.
- 05
24–27s
Explain what to do
Show the verified destination or action required from existing viewers.
On screen:Find the current product here.
- 06
27–30s
Settle the new identity
Hold the new approved logo and accurate current URL or destination label.
On screen:Meet the updated identity.
Make it your own
- Identity change
- Use the actual approved naming and visual transition.
- Continuity statement
- Limit it to verified facts.
- Viewer action
- State any required action accurately or omit it.
Make continuity specific
The illustrative structure assumes an identity update around a familiar task. It does not establish unchanged ownership, pricing or functionality. Use only continuity statements the product owner has verified.
If the release also changes workflows, give those changes their own evidence rather than letting a logo transition imply them.
Adapt the transition
For a 15-second version, retain recognition, new identity and the current destination. For a 60-second version, explain one meaningful product change separately from the visual identity story.
A shared shape can connect the marks, but do not distort their final geometry or invent a combined logo.
Prepare the final check
Supply exact old and new spellings, approved variants and the current destinations. Review small labels that may still contain the old name.
Check the actual final frame and linked page after publication. A rebrand asset becomes confusing if its closing destination still presents an unexplained previous identity.
Review checklist
- Old and new marks are approved.
- Identity and functional changes are separated.
- Continuity claims are verified.
- The closing destination is current.