Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- Approved three-part statement and complete closing sentence
- Licensed font files and glyph specimen
- Palette, intentional line breaks and target frame
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Build a typographic statement with fixed text boxes and one active phrase per beat. Use the timed scene plan, preserve approved wording and settle every phrase before introducing the next. The example is an illustrative brand exercise, not a product claim. End with the whole statement readable as a still.
Scene-by-scene storyboard
18-second planning sequence · illustrative copy and visual direction
- 01
0–4s
Establish the premise
Reveal the first line in its final position; reserve the lower lines without moving the opening.
On screen:Make room
- 02
4–9s
Develop the thought
Reveal a second phrase beneath the first. Keep the opening still and emphasize only the new phrase.
On screen:for careful questions
- 03
9–14s
Resolve the statement
Add the final phrase in its reserved line. Use a restrained underline, with no letter scrambling.
On screen:and clearer ideas.
- 04
14–18s
Read the whole
Remove temporary emphasis and hold the complete three-line composition still.
On screen:Make room for careful questions and clearer ideas.
Make it your own
- OPENING
- A short first phrase that creates the statement's premise.
- DEVELOPMENT and PAYOFF
- Two approved phrases that complete the same thought.
- CLOSING_STATEMENT
- The complete sentence, including any qualifying words.
Prepare the sentence as a whole
The example's opening is incomplete by design, so the complete statement must appear at the end. Approve its wording and line breaks before animation. If a qualifying word changes the promise, keep it visible in the final composition and during any emphatic frame. Use the same font files in the specimen and production.
Retiming and alternate copy
Eighteen seconds is a planning duration. For Animro's 30-second control, use 0–6, 6–14, 14–22 and 22–30 seconds, adding time to reading holds rather than lengthening every entrance. For longer copy, select a shorter approved statement or use a 60-second treatment with additional complete thoughts; do not force a paragraph into these slots.
Inspect the final reading order
Read each partial phrase in sequence, then inspect the completed sentence at compact playback size. If a word reflows when another appears, reserve the final geometry earlier. If a phrase feels disconnected, revise the copy progression before changing effects. A sound-off pass should preserve the same statement.
Review checklist
- The four scenes cover exactly 18 seconds without gaps.
- Each phrase develops the same approved statement.
- Existing lines stay fixed as new copy arrives.
- The closing frame contains the complete thought.