Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- Estimate, bounds, units and source
- Approved meaning of the interval
- Scope and qualification wording
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Build a fixed-scale range graphic whose endpoints remain inspectable. Use the sequence to explain the supplied meaning, not to add probability or certainty. Keep estimate, bounds and qualification together during the final reference hold.
Scene-by-scene storyboard
25-second planning sequence · illustrative copy and visual direction
- 01
0–4s
Introduce the estimate
Show a day axis and the estimate marker with an example label.
On screen:Illustrative estimate: 12 days
- 02
4–9s
Reveal the interval
Add visible endpoints at 9 and 16 on the same scale without shifting 12.
On screen:Illustrative range: 9–16 days
- 03
9–15s
Explain the meaning
Show the approved interval explanation in a protected region while keeping the full graphic visible.
On screen:[Approved explanation of what this range represents]
- 04
15–20s
State the limitation
Emphasize the qualification without hiding the bounds.
On screen:The example alone supplies no probability or guarantee.
- 05
20–25s
Hold the reference
Keep estimate, endpoints, unit, interpretation and source-status note still.
On screen:12 days • range 9–16 • illustrative planning values
Make it your own
- ESTIMATE and BOUNDS
- Use approved values and consistent precision.
- INTERVAL_MEANING
- Supply the exact interpretation; do not infer it.
- QUALIFICATION
- State what the interval does not guarantee.
Supply meaning before production
The bracketed interpretation is a required input, not copy to publish unchanged. The fictional values demonstrate layout only. For a real interval, have the data owner approve what the bounds mean and any associated uncertainty wording. Do not label it a confidence interval merely because it is drawn as a band.
Retiming and scenario adaptation
Twenty-five seconds is a planning duration. For 30 seconds, use 0–4, 4–10, 10–18, 18–24 and 24–30 seconds, extending explanation and reference time. When comparing scenarios, keep a shared scale and separate scenario labels; do not center every estimate geometrically inside its band.
Check for invented certainty
Inspect the most emphatic frame for a lone estimate that reads as a guarantee. If the range is only a soft glow, add numeric endpoints. If the note becomes too small, simplify surrounding decoration or move nonessential method detail into supporting material while retaining the interpretation needed in the scene.
Review checklist
- The interval interpretation is supplied and approved.
- The estimate's position follows the values.
- The qualification remains with the range.
- No probability or precision is added without evidence.