Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- Approved primary and partner logo files
- Exact relationship wording and approval owners
- Clear-space, minimum-size and background rules for both marks
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Build a joint identity sequence without inventing a partnership claim. The illustrative copy slots below must be replaced with approved wording. Preserve both marks' geometry and clear space, and have each relevant owner approve the final relationship and lockup.
Scene-by-scene storyboard
24-second planning sequence · illustrative copy and visual direction
- 01
0–5s
Explain the context
Show approved relationship wording with no logo competition.
On screen:[Approved joint-project description]
- 02
5–11s
Establish primary identity
Reveal the primary mark at its approved size and hold its protected boundary.
On screen:[Primary organization]
- 03
11–17s
Introduce partner role
Bring in the partner mark without crossing either clear-space boundary; retain context.
On screen:[Approved partner role]
- 04
17–24s
Hold the joint lockup
Show both marks in the approved hierarchy with the exact relationship line.
On screen:[Approved relationship wording]
Make it your own
- RELATIONSHIP_COPY
- State the approved relationship without implying endorsement beyond it.
- PRIMARY_MARK and PARTNER_MARK
- Identify exact approved assets and variants.
- LOCKUP_RULES
- Supply hierarchy, spacing and approval requirements for the joint view.
Confirm roles before geometry
A supplier, sponsor, co-author and integration partner are different relationships. Use the wording the parties actually approved. Equal visual size is not automatically the correct hierarchy, and equal pixel width may not create equal perceived presence. Resolve those decisions in a static lockup first.
Retiming and narrow layouts
Twenty-four seconds is a planning duration. For 30 seconds, use 0–6, 6–13, 13–20 and 20–30 seconds, expanding the joint hold. On a narrow frame, stack the marks if both brand rules permit it and keep the relationship line readable. Do not reduce one mark below its minimum to preserve a wide lockup.
Review checklist
- Relationship wording is supplied and authorized.
- Both marks retain their exact approved geometry.
- Each clear-space boundary stays protected.
- The static joint lockup is approved before animation.