Product Hunt launch videos

A discovery viewer may not know your category, terminology or product name. Give them a recognizable task before asking them to interpret a dense interface. The film should establish what the product does, not merely that it is new.

A maker introduction is useful when it explains the task. A long biography can delay the evidence. Use genuine supplied wording or a neutral description rather than manufacturing a personal story.

Suitable material includes a concise problem statement, a small verified product action, approved example data and an accurate availability line. The assets should show the same object through the sequence.

A montage of unrelated screens, unsupported superlatives or a list of hypothetical future features is a weaker starting point. If the product is only a concept, frame the launch as a concept or waitlist preview rather than a completed workflow.

• Message decision: define the category in language the viewer can understand.
• Evidence decision: choose the one action that makes that definition concrete.
• Destination decision: make the closing action match current access, whether that is information, a waitlist or another verified route.

Product Hunt's posting guide says gallery videos use YouTube links. Upload the video ahead of launch, confirm it is not private and use the full video URL rather than a shortened link. An exported MP4 is therefore a production deliverable, but the posting handoff also needs a working YouTube URL. Recheck the linked official guide before submission.

Review the video in the draft post alongside the tagline, supporting gallery images and product status. Product Hunt provides a status option for a product that is still in beta or not fully released. Keep that selection, the video's closing line and the destination consistent; a waitlist invitation should not sit beside copy implying unrestricted access.

For the fictional feedback product, use the same category-and-next-action example in the video and a supporting still. Let the maker's first comment explain why that task was chosen and invite questions about the stated input boundary. This gives the discussion a concrete subject without turning the video into a feature list or predicting launch results.

Draft the first two scenes together: the problem and the product response. If the demonstration does not answer the opening, revise the story before polishing the reveal. Keep essential limitations near the behavior they qualify.

Use separate supporting resources for detailed setup and evaluation questions. The introduction should not promise a complete tutorial if it only provides orientation.

Check current publishing requirements directly before delivery. This resource provides a creative approach, not a prediction about platform visibility, rankings or launch results. Inspect the actual published presentation and destination when the asset is released.