Use case / Motion design craft
Animated diagram lessons
Plan an educational diagram lesson with prerequisites, approved labels, staged relationships and a static reference, including technical review responsibilities.
Read resourceThe motion library
Video use cases
Explore creative jobs, suitable inputs and practical briefs for product and motion videos.
24 resources
Use case / Motion design craft
Brand motion guideline videos
Teach brand motion through approved identity assets, observable rules, matched examples and counterexamples, with a reusable production decision card.
Read resourceUse case / Motion design craft
Captioned and restrained-motion content variants
Plan captions, transcript, sound-off and restrained-motion treatments from one message inventory, with explicit equivalence checks and separate delivery review.
Read resourceUse case / Product updates
Changelog digest videos
Plan a useful changelog digest with a curated lead story, related supporting changes and clear scope, rather than an unfiltered release-list montage.
Read resourceUse case / Product updates
Customer team release briefing videos
Prepare support and customer-success teams with a shared factual release story, distinct task guidance and clear boundaries for escalation and adoption advice.
Read resourceUse case / Product demos & UI
Dashboard walkthrough videos
Plan a dashboard walkthrough around a specific question, one focal metric and supporting records, with illustrative data and careful interpretation.
Read resourceUse case / Motion design craft
Data explanation motion videos
Build a data-explanation brief with a reader question, provenance, encoding choice, uncertainty notes and a timed outline using labeled fictional values.
Read resourceUse case / Product updates
Feature announcement videos
Plan a feature announcement around one changed action, verified product proof and accurate availability, with suitable inputs and a complete illustrative brief.
Read resourceUse case / Product updates
Feature deprecation notice videos
Create an actionable retirement notice with affected tasks, verified milestones, a responsible role and an honest explanation of available alternatives.
Read resourceUse case / Product launches
Integration launch videos
Announce a verified integration through one newly supported task, with exact source-to-destination scope, eligibility and an illustrative launch brief.
Read resourceUse case / Motion design craft
Kinetic typography campaign systems
Plan a typography campaign with approved copy, stable type roles, reusable motion rules and a specimen review sheet that keeps variations coherent.
Read resourceUse case / Product demos & UI
Landing-page product hero videos
Plan a product hero video around one readable action, a stable result and a replay boundary that supports the landing-page headline.
Read resourceUse case / Product launches
Mobile app launch videos
Plan a mobile app announcement around one task, with suitable portrait assets, clear availability and an illustrative brief for readable product evidence.
Read resourceUse case / Motion design craft
Motion production review reels
Assemble a review reel from real encoded evidence with exact frame references, observed defects, matched corrections and sign-off tied to inspected files.
Read resourceUse case / Product launches
Product Hunt launch videos
Prepare a Product Hunt launch video with a focused product story, a YouTube gallery handoff and clear wording about current product access.
Read resourceUse case / Product launches
Product launch videos
Plan a product launch video around one useful promise, appropriate source assets and a concrete illustrative brief that respects current availability.
Read resourceUse case / Product updates
Product migration explainer videos
Plan a migration explainer around eligibility, preparation, approved actions and acceptance checks, with a concrete brief and clear limits on missing evidence.
Read resourceUse case / Product launches
Public beta announcement videos
Invite relevant beta participants with a concrete working-task brief, verified eligibility, visible limitations and a specific feedback request.
Read resourceUse case / Product updates
Release notes to video
Turn an approved release record into a visual explanation through fact extraction, scene evidence and a bounded script, with a usable illustrative brief.
Read resourceUse case / Product demos & UI
Sales follow-up demo videos
Plan a sales follow-up demo around one unresolved requirement, with supplied product evidence, honest boundaries and a precise next question.
Read resourceUse case / Product demos & UI
Screenshot animation videos
Plan an accurate screenshot animation using supplied states, camera movement and explanatory callouts while keeping missing interactions explicit.
Read resourceUse case / Product demos & UI
Self-serve product demo videos
Plan a self-serve product demo video with clear starting conditions, one recurring task and an observable result viewers can understand without a presenter.
Read resourceUse case / Product launches
Waitlist teaser videos
Explain an upcoming product with a useful waitlist teaser brief that labels concept assets, separates plans from facts and uses an accurate next action.
Read resourceUse case / Product demos & UI
Workflow training videos
Plan a workflow training video with explicit prerequisites, meaningful checkpoints, one relevant exception and verification of the original task.
Read resource