Who this is for: Motion producers writing precise creative and educational briefs.
What to prepare
- Approved cause, consequence and relationship wording
- Supporting source or explicit fictional status
- Necessary conditions and limits
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
Create a 30-second two-state explanation using CAUSE, CONSEQUENCE and RELATIONSHIP_TEXT exactly as approved. State EVIDENCE_STATUS clearly: sourced explanation or fictional illustration. Do not infer causation from two values changing together or from their order in the edit. If the supplied material shows association only, flag that the causal treatment is unsuitable. Establish the initial state and the conditions under which the relationship applies. Show the trigger distinctly, then show the consequence with a visible connector or labeled progression. Keep the cause available as context while the consequence is inspected. Use the supplied wording to explain the link; a dramatic impact or arrow must not carry a stronger claim than the source. Finish with both states, the relationship and QUALIFICATION visible. Do not add a quantitative improvement, guarantee or omitted intermediate mechanism. If the demonstration is fictional, label it throughout the explanatory sequence. Provide a subject-review note identifying the exact relationship that needs approval before production.
Make it your own
- CAUSE and CONSEQUENCE
- Supply the two defined events or states.
- RELATIONSHIP_TEXT
- Paste the approved explanation of the connection.
- EVIDENCE_STATUS
- Identify the source or clearly label a fictional mechanism.
- QUALIFICATION
- State conditions, exceptions and limits that affect interpretation.
Fill a fictional mechanism
An illustrative tile model can define a rule: pressing the blue tile opens the drawn gate. Label it “Fictional rule demonstration.” The model teaches a sequence that was invented for the lesson; it does not prove behavior in any real system.
Adapt a sourced explanation
For a real mechanism, supply technical drawings, approved wording and the conditions under which the action occurs. If intermediate steps matter, expand the storyboard rather than jumping straight from trigger to result. The subject reviewer should approve both the wording and what the motion implies.
Correct causal overreach
If the source only records two correlated measures, replace the cause arrow with a descriptive comparison. If the consequence appears before the trigger, fix timing. If the qualification disappears during the main result, retain it beside the connector or revise the composition.
Review checklist
- The relationship has supplied support or a fictional label.
- Trigger precedes consequence in the intended explanation.
- The connector does not overstate the evidence.
- Conditions remain visible with the conclusion.