Who this is for: Motion producers planning timed educational and brand studies.
What to prepare
- Approved initial state, trigger and consequence
- Supporting source or explicit fictional status
- Conditions, exceptions and subject reviewer
Copyable creative brief
An authored planning example. Replace illustrative details with your approved product facts and assets.
The worked example is a fictional tile-and-gate rule: pressing the blue tile opens the drawn gate. Label it as invented throughout. For a real explanation, replace the model with supported technical material and review both the text and the movement's implied relationship.
Scene-by-scene storyboard
24-second planning sequence · illustrative copy and visual direction
- 01
0–5s
Establish the initial state
Show the blue tile and closed gate, linked by a labeled conceptual connector.
On screen:Fictional rule demonstration: gate closed
- 02
5–10s
Show the trigger
Depress the blue tile once while the gate remains visible.
On screen:Trigger: press the blue tile.
- 03
10–17s
Show the consequence
Open the gate only after the trigger; retain the tile and connector.
On screen:Defined consequence: the gate opens.
- 04
17–24s
Qualify and recap
Hold both the trigger and resulting state with an explicit rule note.
On screen:This is an illustrative rule, not evidence about a real mechanism.
Make it your own
- RELATIONSHIP
- Supply the approved cause-and-consequence statement.
- EVIDENCE_STATUS
- Identify sourced explanation or fictional illustration.
- QUALIFICATION
- State conditions and limits that affect the result.
Check whether causal treatment is appropriate
If the source merely observes two quantities changing together, this storyboard is unsuitable without stronger support. Use a descriptive comparison instead. For a real mechanism, supply the operating conditions and intermediate steps necessary to understand why the consequence follows.
Retiming the relationship
Twenty-four seconds is a planning duration. For 30 seconds, use 0–6, 6–12, 12–21 and 21–30 seconds. Keep the trigger and consequence separate, then extend the qualification hold. A 15-second version requires a very simple approved relationship and still needs its evidence-status label.
Inspect timing and claim strength
A consequence that starts before the trigger can imply a different mechanism. An impact cue can exaggerate the strength or immediacy of the relationship. Compare the final wording with the source or fictional rule, and retain any necessary qualification beside the result.
Review checklist
- The relationship is supported or visibly fictional.
- Trigger precedes the intended consequence.
- Intermediate steps are not omitted when essential.
- The qualification stays with the result.