Guide / Product updates
Explain a permission model change to affected users
Map roles to changed capabilities and required actions before scripting a permission update, using a filled matrix and a bounded role-specific example.
Read resourceThe motion library
Motion design guides — page 3
Practical decisions, worked examples and review checklists for planning clearer product videos.
120 resources · Page 3 of 5
Guide / Product launches
Explain a product people do not recognize yet
Introduce an unfamiliar product through a familiar task, with a script ladder and three opening rewrites that connect the concept to real behavior.
Read resourceGuide / Product updates
Explain a product update to people without prior context
Build a context-first update story for new prospects by replacing old-version shorthand with a recognizable task, visible change and honest scope.
Read resourceGuide / Product launches
Explain a public beta without overselling readiness
Explain a public beta with a concrete scope, eligibility and feedback framework that distinguishes a working task from unfinished product areas.
Read resourceGuide / Product updates
Explain a renamed feature without implying new functionality
Explain an old-to-new feature name clearly with a filled mapping sheet, unchanged-purpose copy and checks for navigation or behavior changes.
Read resourceGuide / Product updates
Explain an accessibility improvement concretely
Describe one verified accessibility-related change through a matched task, documented test scope and clear remaining limits instead of broad compliance claims.
Read resourceGuide / Product updates
Explain an integration update through the changed handoff
Separate an integration's existing behavior from its newly supported handoff, using a field-level flow diagram and a worked source-to-destination example.
Read resourceGuide / Product updates
Explain an update to people who know the old workflow
Use familiar context, a clearly marked changed step and a verified new result to explain an update without repeating the whole product introduction.
Read resourceGuide / Product demos & UI
Explain roles and permissions in a product demo
Storyboard two roles on the same object while distinguishing visibility, editing and approval rights with explicit account and handoff labels.
Read resourceGuide / Product updates
Feature announcement or changelog digest?
Choose between one feature announcement and a multi-update digest using two distinct outlines built from the same illustrative release list.
Read resourceGuide / Motion design craft
Give sound effects a clear hierarchy
Rank sound cues by their visual purpose, build a sparse cue sheet, and remove redundant effects before they compete with narration or reading.
Read resourceGuide / Product updates
Group release notes by the user's task
Turn an engineering-oriented release list into useful story groups with a worked mapping exercise, a clear lead task and explicit boundaries.
Read resourceGuide / Product demos & UI
Hand off a product demo brief with fewer ambiguities
Create a complete demo handoff with state inventory, verified actions, exact copy, asset references and acceptance criteria for one focused task.
Read resourceGuide / Product launches
How to write a product launch video brief
Write a launch video brief that connects a specific audience, one product promise, visible evidence and clear approval criteria, with a filled example.
Read resourceGuide / Product launches
Keep a launch video useful after the announcement
Maintain a launch video with a scene register that separates evergreen explanation from dates, availability and interface details that may become stale.
Read resourceGuide / Product demos & UI
Keep a product demo maintainable as the interface changes
Maintain a demo with a screen dependency register that links scenes to interface versions, verified behaviors and clear replacement owners.
Read resourceGuide / Motion design craft
Keep animated numbers visually stable
Specify aligned animated counters with fixed signs, decimal positions and units, then inspect the final value without implying invented measurements.
Read resourceGuide / Motion design craft
Keep data sources and definitions readable in motion
Build a data-caption hierarchy and source-to-scene register so viewers can connect each number with its unit, period, definition and provenance.
Read resourceGuide / Motion design craft
Keep line breaks stable in kinetic typography
Plan fixed text boxes and intentional line breaks for kinetic typography, with an illustrative before-and-after reveal that preserves reading order.
Read resourceGuide / Product launches
Launch film or product demo: choose the right brief
Choose between a launch film and a product demo with two briefs for the same fictional tool, based on whether viewers need motivation or task instruction.
Read resourceGuide / Motion design craft
Make chart categories distinguishable beyond color
Specify chart labels, point shapes and line styles together, then run a grayscale inspection that keeps category identity clear during animation.
Read resourceGuide / Product updates
Measure whether an update video helps users understand a change
Plan a bounded evaluation of update-video usefulness with comprehension questions, support themes and relevant product actions, without unsupported causal claims.
Read resourceGuide / Product demos & UI
Pace a software demo around comprehension
Build a demo timing pass that separates action, processing, inspection and explanation, with a worked 30-second sequence and practical cut decisions.
Read resourceGuide / Product demos & UI
Place demo captions without covering important controls
Plan caption zones around essential controls and results, with two alternative layouts for dense screens and a practical overlap review.
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