Guide / Product launches
Collect actionable feedback on a launch film
Collect useful launch-film feedback with a scene-and-time review form and examples that turn vague reactions into implementable decisions.
Read resourceThe motion library
Motion design guides — page 2
Practical decisions, worked examples and review checklists for planning clearer product videos.
120 resources · Page 2 of 5
Guide / Product updates
Communicate a phased feature rollout clearly
Build a release-status matrix and audience-specific copy that distinguishes available access, pending rollout and unconfirmed timing without false urgency.
Read resourceGuide / Product updates
Communicate feature deprecation with a clear next step
Prepare a deprecation notice that identifies affected tasks, verified dates, action owners and available alternatives without hiding gaps in the transition.
Read resourceGuide / Product demos & UI
Compare two UI workflows under the same conditions
Build a matched-input workflow comparison with equal starting conditions, identical completion criteria and explicit limits on timing claims.
Read resourceGuide / Product launches
Create a launch film that works without voiceover
Plan a silent launch film with a worked copy pass that transfers essential meaning into readable text, visible actions and clear scene relationships.
Read resourceGuide / Product updates
Create a recap that connects several releases
Select releases around one meaningful user task, build a narrative map and omit unrelated changes with a worked example that avoids fabricated collective impact.
Read resourceGuide / Product updates
Create a source-of-truth packet for an update video
Assemble a release evidence packet with owners, approved facts, source links and unresolved questions, using a filled example that keeps creative work traceable.
Read resourceGuide / Product demos & UI
Decide what to skip in a product demo
Remove routine setup using a prerequisite card and cut map while preserving the permissions, choices and confirmation that make a demo believable.
Read resourceGuide / Product updates
Decide when to revise or retire old update videos
Use a content lifecycle decision tree to keep useful explanations, revise stale details and retire instructions that no longer describe a valid workflow.
Read resourceGuide / Motion design craft
Define a reusable brand motion vocabulary
Translate three brand attributes into reusable entrance, transition and settling rules, with concrete counterexamples and a compact motion rule sheet.
Read resourceGuide / Product demos & UI
Demonstrate a form without showing every keystroke
Prioritize form fields by decision value and demonstrate one validation path without showing every keystroke or hiding the submission requirement.
Read resourceGuide / Product demos & UI
Demonstrate AI-generated results with appropriate context
Present an example AI output with its input, relevant conditions and a visible human check, without implying guaranteed quality or repeatability.
Read resourceGuide / Product demos & UI
Demonstrate an integration without skipping the handoff
Plan an integration demo around source data, field mapping, transfer state and destination verification, including the setup the viewer must complete.
Read resourceGuide / Motion design craft
Design a loop that returns cleanly
Match position, appearance and motion across a loop boundary, then inspect repeated playback and audio seams with a concrete state-matching worksheet.
Read resourceGuide / Motion design craft
Design a reduced-motion alternative to a motion sequence
Map each camera move or translation to its purpose, then build a restrained alternative that preserves orientation, relationships and essential information.
Read resourceGuide / Motion design craft
Diagnose motion artifacts frame by frame
Triage clipping, aliasing, masks and one-frame jumps from an encoded video, connect observations to likely checks, and record evidence from a real retest.
Read resourceGuide / Product demos & UI
Direct attention with a demo cursor
Plan a purposeful demo cursor path with clear arrival, inspection and click moments, using a worked action sequence and a practical motion edit.
Read resourceGuide / Product launches
Edit a launch script for readable on-screen copy
Edit a launch script by separating reading from action, with a marked-up example showing what to cut, move and hold on screen.
Read resourceGuide / Product launches
End a launch video with one useful next action
Choose a launch CTA that matches public availability, viewer readiness and the destination, with a practical decision worksheet and closing-copy example.
Read resourceGuide / Product updates
Explain a breaking change through the affected workflow
Show which existing workflow no longer works, who is affected and which verified replacement path to follow with an impact-and-action planning worksheet.
Read resourceGuide / Product demos & UI
Explain a dashboard without animating every widget
Turn a dense dashboard into a question-led explanation with one focal metric, supporting records and a bounded interpretation of illustrative data.
Read resourceGuide / Product demos & UI
Explain a mobile-to-desktop product handoff
Storyboard a cross-device workflow with the same object, explicit device labels and verified transfer conditions instead of an unexplained screen swap.
Read resourceGuide / Product updates
Explain a navigation change without disorienting users
Map the old route to the new route while keeping the task label stable, using a filled navigation example and checks for misleading interface animation.
Read resourceGuide / Product updates
Explain a performance update only as far as evidence supports
Build a performance-claim evidence packet and choose accurate wording when comparable benchmarks are available or when only a changed behavior is verified.
Read resource